Why have an online store designed for mobiles?

Aug 31, 2017

Having a mobile-friendly website and online store is becoming a must these days. Find out why with our 4 good reasons to have a mobile-friendly online store.

The smartphone: travellers' little darling

Between 2015 and 2016, smartphone bookings increased by 43%.

It will come as no surprise to learn that mobile phones are largely replacing tablets. In France, 61% of mobile bookings are now made on smartphones, compared to 39% on tablets.

So put the priority on a nice mobile site, before the tablet.


Never without my smartphone

According to a study by Expedia, half of French people say they would be lost on holiday without their phone, and most of them say that their smartphone is more important than their sunglasses on holiday.

85% of travellers from all backgrounds want to be able to access the internet wherever they are in the world.

To attract tourists, make sure your website is responsive*!

The smartphone ahead of the tablet and computer

Globally, the smartphone has become the most watched screen of all: 50% more than the computer screen and three times more than the tablet.

This represents about 2.5 hours of mobile use per day, compared to 1.5 hours on a computer and 0.5 hours on a tablet.

You need to be accessible on mobile to reach these consumers: addicted to their mobiles!

The smartphone's advantage: speed

Today, a phenomenon is developing, particularly among the under-40s. New consumer habits are developing: your customer wants a quick response. They want to know in real time if a product is available in the shop. They want to be delivered within 48 hours. In short, they no longer have time.

He wants to be able to book an activity in 5 minutes, from his phone, during his coffee break or while waiting for his turn at the doctor. If you don't give them this option, they may go to your competitor. They won't call or write to you because it takes too long.

Increase your business volume with effective online sales on mobile

*Responsive: An adaptive website designed to offer comfortable viewing on all media (computer, tablet, smartphone, etc.).

 Travel Flash, Ala meets the mobile traveller, October 2016

[2] Expedia® /Egencia® Mobile Index Final 2016, Expedia® / Egencia®

[3] Smartphones overtake TV in time spent 

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