Tips to improve the readability of your website

Sep 8, 2017

Having readable content is essential to avoid losing visitors. The easier your website is to read, the greater the chance that the visitor will become a customer. Use these tips and increase your sales!

Make short sentences

It is very important to keep your sentences short. Above 12 words, your reader will lose track of what you are saying. They will not remember the information on your website as well.

Be aware that after 24 words, it will forget half of the message read. So don't play Marcel Proust! His sentences are 38 words on average: only 30% are retained.

This is a short sentence.

Use simple vocabulary

Sorry Marcel, but to be read, a website must be easy to read. So use words that everyone can understand. Try to keep up with Télérama!

Moreover, you have a specific vocabulary, specific to your profession. This is normal, but your reader in discovery does not know these terms. Adapt to them, be easy to understand.

Have your work proofread by people who are not familiar with your business!

Choosing the right font

Beyond the aesthetics of the font, it is important to choose a font that is easy to read on your site. It may seem like a detail to you, but a bad font can put your readers off.

If you want them to read your website, you need to make it as pleasant as possible to read. Use gothic or handwritten fonts only in very small doses.

Some fonts are synonymous with bad taste: like "Comic sans", the favourite of schoolchildren.

Aerate your text

The line spacing is the space between two lines. It is white, empty space. It is important to avoid an overloaded, unreadable page. Text that is too tight will drown out your information and be difficult to read.

On the other hand, if you let your text breathe, your website will look more harmonious, more elegant. Line spacing is effective from 1.3. In this article, we are at 1.7.

Don't be afraid of the void!

Structuring your content

When structuring a page, we think of headings and paragraphs. This is indeed important. But subheadings are also essential. Before reading your page in depth, your reader will read the subheadings.

If reading your headline has brought the reader to your page, it is the sub-headings that make them continue reading. Your page has 7 seconds to convince. If your subheadings don't convince, you've lost your visitor.

Depending on the structure you choose, you can emphasise certain information on your website.

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