The importance of a blog in a website

Mar 11, 2022

Although some sites do not offer blogs for various reasons, it is indeed a shame to miss out on this element. Sure, it can be expensive and time-consuming to write your articles, but in the long run it can pay off far more than you think. If you want to set up a blog on your website, you've come to the right place. This article will explain why blogging should not be neglected on a website?

Improving visibility through keywords and content

With the rise of digital technology, having a blog on a site is not negligible, and has even become almost indispensable. The first reason is that it allows the increase of visibility through SEO. Precisely, this includes several areas, such as keywords, which are important to take into consideration in order to facilitate the search for the user. Quality over quantity, so if you use too many, it can put users off. Don't hesitate to use tools to see the volume of searches and stand out from your competitors.

SEO is not only about keywords, you should not forget to publish regular content to avoid ending up at the bottom of Google. Indeed, the Google algorithm favours sites that update recurrent content. Finally, the quality of the content is to be taken into consideration as on social networks, it is not advisable to make promotion, but opt for news topics. If you find blog writing complex or you don't have the resources, don't hesitate to get help from freelancers!

Attracting new prospects and building customer loyalty

The other advantage of having a blog is that it can add value to your business. As explained above, it will serve to increase your visibility with Google, as people will find you more easily. But customers are looking to create a unique relationship with the brand, so it is important to personalise this context with content that will interest prospects. For example, don't hesitate to show that you are an expert in your field with advice or ideas. The ultimate goal is to optimise the sale via this communication channel.

Generate engagement with the user

In relation to SEO, writing a blog allows you to feed your site with content and potentially with new keywords that will not only please Google, but also redirect users to your content. On the other hand, did you know that social networks play an important role in visibility? Indeed, users share and re-share interesting articles. This means lightning visibility for your site, provided you don't neglect the content of your articles. If you have an e-commerce site, articles that mention your products also serve to make your customers stay on your site and thus increase sales!

The importance of links for a blog

This step is strategic in the creation of a blog, often put aside, it is important to optimize the referencing and increase the visibility of your Internet users. To do this, it is necessary to create a strategy of backlinks and/or internal meshing, this is the creation of links that point to your website or even direct to strategic pages such as products for example. However, even if the quantity is valued, it is advisable to optimize the number of links and to bet on the relevance of these.

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